IS DEE THE FUTURE OF BMW?

The ivision DEE is a glimpse into tomorrow for the Bavarian brand, showcasing some key upcoming advancements for production models

BMW has recently developed a knack for dropping jaws. Whether it’s the kidney grille on the M4 or the altogether squared-off XM, everyone has something to say about the brand. And the new ivision DEE is no exception.

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This concept’s uncluttered three-box design reminds us of the E30 sedans of yore, but brought into the age of EVS. It doesn’t even look like a BMW from right ahead in all-white because the kidney grille can colour shift. Those, along with the headlamps, will change to produce different facial expressions to convey moods such as “joy, astonishment or approval”.

The ivision features the German firm’s upcoming Neue Klasse electric car platform, and these dedicated underpinnings mark a departure from trying to adapt a car designed to use an internal combustion engine as the automaker starts building EVS from the ground up.

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The big news is the inclusion of a virtual assistant, much like Amazon’s Alexa or Apple’s Siri, but because it’s a car talking back to you, not a phone, most people will find it easy to imagine something akin to KITT of Knight Rider fame. The blank white bodywork is also a canvas of sorts, being made up of 240 E-ink segments, which is a technology that can use up to 32 different colours, so the entire exterior of an ivision DEE could be completely customised.